Keep Calgary Playing; a Sport Calgary Advocacy Campaign

Core Campaign Message

Calgary is growing, demand for sport and recreation is strong, and many organizations are already operating at or near capacity. GamePLAN is the City of Calgary’s 25-year strategic direction for public recreation and Sport Calgary supports funding GamePLAN at the Making Waves service level through the 2027-30 Service Plans and Budgets.

The Keep Calgary Playing campaign shares information about current demand, infrastructure capacity and the City’s long-term recreation plan, while giving Calgarians opportunities to learn more and have their say.

The key campaign calls to action are simple: share the assets and add your name to show your support for more places to play. Names remain confidential unless supporters choose to display their first name and last initial.